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Title Delta Widget Logo Prototype Drawing
Date ca. 1955-1958
Collection Delta Air Lines Audiovisual: Print Advertising
Catalog Number 2004.48.1
Object Name Document, Digital
Creator Bragg, Robert W.
Other Creators Burke Dowling Adams (BDA)
Admin/Biographical History The original drawing was loaned by Eve Bragg to the Delta Flight Museum and scanned by Color Reflections on September 28, 2004. This drawing was made by Robert W. "Bob" Bragg, graphic artist and vice president at Delta’s advertising agency Burke Dowling Adams (BDA). Bragg is credited as the designer of the Delta Widget.

Photos of the "delta wing" shape of a military jet flying overhead sparked the Delta Widget design. Richard Maurer, Delta senior vice president—general counsel and secretary, noticed the similarity between the Greek delta triangle and the shape of the new jets, and shared his thoughts with Delta’s advertising agency Burke Dowling Adams (BDA) in a letter in 1955.

The logo that Bragg created was initally adopted for Delta's Royal Jet Service, which launched in 1959. The Widget evolved into Delta's corporate logo by 1962.
Scope & Content Digital image, TIF file.

Shows a presentation drawing of the proposed Delta Royal Jet Service logo, which became the famous Delta Widget logo. A silhouette of a jet is inside the triangular Greek letter, Delta, and colored red, white and blue. Dimensions: 8.5"x11"
Credit line Gift of Eve Bragg in loving memory of her husband Bob Bragg
People Bragg, Robert W., 1917-2002
Search Terms Delta Air Lines
Royal Jet Service
Logo, Delta Classic Widget
Subjects Logos
Drawings, Design
Drawings, Presentation