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Title Delta the Fastest Transportation Across the South
Date ca. 1936-1940
Collection Delta Air Lines Audiovisual: Print Advertising
Catalog Number 2008.55.1
Object Name Card, Advertising
Extent of Description Quantity: 1
Creator Beaumont & Hohman
Admin/Biographical History This advertisement was created for display at a Delta check-in counter at the airport or at a Delta City Ticket Office (CTO). Promotes Delta's service with the Lockheed 10 Electra, which was faster (190 mph), larger (10 passengers), and more comfortable than Delta's earlier Stinson T and Stinson A aircraft. The Lockheed 10 Electra was Delta's first modern, all-metal aircraft.
Scope & Content This advertisement, called a "counter card," is a piece of cardstock with a cardstock hinge on back to display the advertisement on a counter or desk. Screen-printed illustration on front of the counter card features a Delta Lockheed 10 Electra flying across the United States in red, white and blue colors.
Credit line Gift of Robert Walker
Search Terms Delta Air Lines
Lockheed 10-A Electra
The Trans-Southern Route
Logo, Delta Winged Triangle
South (U.S.)
Subjects Air travel