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Title The Velvet Rope Tour Agenda
Date 2006
Collection Delta Air Lines Records: In Flight Service
Catalog Number 2014.114.5
Object Name Schedule
Extent of Description 1 sheet
Creator Delta Air Lines
Admin/Biographical History This agenda was given to Velvet Rope Tour participant Delta Flight Attendant Lisa Flaherty in 2006. The Velvet Rope Tour, was a series of 2-day sessions with 400 employees at a time, initially for Delta's flight attendants, beginning on February 13, 2006. Velvet Rope Tour was a part of Delta's bankruptcy emergence strategy. The purpose of these meetings was to ensure Delta's customer service team members were aware of the transformation plan and remained positive and engaged.

On VRT's first day, employees attended a session on merging the culture of Song Airlines with the best aspects of the service heritage of Delta to create a new Delta experience with a strong emphasis on customer service. That night, employees attended a party where they had a chance to mingle with senior executives. The next half day included tactical training sessions.
Scope & Content Schedule of events for a 2-day session of Delta's Velvet Rope Tour. Agenda included presentations and question-and-answer panel sessions with Delta leaders: Senior Vice President - Customer Service Paulette Corbin, COO Jim Whitehurst, Vice President - Marketing Joanne Smith, Managing Director - Marketing and Cultural Transformation Tim Mapes, and Managing Director - In-Flight Service Sandy Gordon. Motivational speaker and author Dr. Earl Suttle also gave a presentation.
Credit line Gift of Lisa Flaherty
Search Terms Delta Air Lines
Velvet Rope Tour
Delta In-Flight Service (IFS)
Song Airlines
Subjects Schedules (Time plans)
Training, Vocational
Flight attendants