|Title||Thank You for Keeping Delta Your Delta|
|Collection||Delta Air Lines Awards & Memorials|
|Extent of Description||1 framed poster|
The Keep Delta My Delta campaign was an employee-driven response to US Air's hostile takeover bid for Delta on November 15, 2006. The campaign was launched on November 17, 2006, by the Delta Board Council, which represents the non-contract employees of Delta to the company's executive management and Board of Directors. Delta hired the Ketchum public relations agency to develop a campaign based on the Delta employee-created tagline, “Keep Delta My Delta,” which launched nationwide on December 19, 2006 – the same day Delta filed its Plan of Reorganization with the U.S. Bankruptcy Court and officially rejected US Airways’ unsolicited merger proposal.
US Air withdrew its offer on January 31, 2007, after the Delta creditors' committee failed to support it and approved Delta's restructuring plan. Delta successfully emerged from Chapter 11 bankruptcy on April 30, 2007.
|Scope & Content||
Framed poster reprint of a Delta advertisement in USA Today newspaper, page 8A, February 22, 2007, with thank you message from Delta CEO Jerry Grinstein printed on a backdrop of a sample of names of individuals who signed the Keep Delta My Delta e-petition.
"Thank You for Keeping Delta Your Delta / Thanks to the support from our employees and retirees, we will continue to have the opportunity to meet our customers' personal and business travel needs with world-class service and superior performance-now and in the future. [signed] Jerry Grinstein / Keep Delta My Delta."
There is a brass plate engraved "USA Today" in the blue matteboard surrounding the poster reprint.
|Credit line||Delta Air Lines|
Grinstein, Gerald, 1932-
Delta Air Lines
Keep Delta My Delta Campaign
Logo, Delta Heritage Widget
|Relation||Show Related Records...|