Museum logo

Archive Record

  • Email This Page
  • Send Feedback
Title Delta Beverage Service
Date ca. 1958
Collection Delta Air Lines Onboard Items
Catalog Number 2015.30.50
Object Name Menu
Extent of Description 1 card
Admin/Biographical History Beverage menu from Delta's early liquor service.

By 1958, Delta was the only airline not serving alcoholic beverages on its domestic routes. On March 8, 1958, Delta began liquor service on Flights 770 and 771 between Houston and New York City. Only two drinks per passenger served per flight, and only in a short space of time before lunch or dinner.

Flight attendants handed out beverage selection cards with the meal menus, those ordering a drink received small bottles to mix their own cocktails. In the month of March, 65% of passengers on the HOU-JFK run ordered drinks.

On September 22, 1958, Delta's luxury "Royal Service" program launched on select first-class Douglas DC-7 flights serving Atlanta, Dallas, Philadelphia, Washington, New Orleans, New York, Houston, Baltimore, Chicago, Miami, Caracas, Havana, Montego Bay, St. Louis, and Memphis. Complimentary champagne was offered with meals. The champagne was produced by Taylor Wine Company in New York. Also available for purchase were scotch and bourbon highballs, martinis, and Manhattan cocktails. Limit was still two drinks per passenger. No beer or wine available.
Scope & Content Delta Beverage Service selection card. Highballs $1.00: Scotch, Bourbon (limit 2 servings) Cocktails $1.00: Martini and Manhattan. (limit 2 servings) Complimentary beverages: Soda, Water, Ginger Ale, Coca-Cola.

Discoloration on one side of the menu from newspaper that was stored with it.
Credit line Gift of Marie Force
Search Terms Delta Air Lines
Coca-Cola Company, The
Douglas DC-7
Royal Service
Subjects Beverages
Soft drinks
Relation Show Related Records...