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Title Thank You for Keeping Delta Your Delta
Date 01/31/2007
Collection Delta Air Lines Awards & Memorials
Catalog Number 2006.92.1
Object Name Poster
Extent of Description 1 36x48 poster
Creator Ketchum, Inc.
Admin/Biographical History The Keep Delta My Delta campaign was an employee-driven response to US Air's hostile takeover bid for Delta on November 15, 2006. The campaign was launched on November 17, 2006, by the Delta Board Council, which represents the non-contract employees of Delta to the company's executive management and Board of Directors. Delta hired the Ketchum public relations agency to develop a campaign based on the Delta employee-created tagline, “Keep Delta My Delta,” which launched nationwide on December 19, 2006 – the same day Delta filed its Plan of Reorganization with the U.S. Bankruptcy Court and officially rejected US Airways’ unsolicited merger proposal.

US Air withdrew its offer on January 31, 2007, after the Delta creditors' committee failed to support it and approved Delta's restructuring plan. Delta successfully emerged from Chapter 11 bankruptcy on April 30, 2007.
Scope & Content Poster thanking employees and their families for participating in the e-petition to "Keep Delta My Delta." Sent to Delta stations system-wide, according to a March 5, 2007 memo to Delta leaders. Poster features individual names, and was based on the thank-you ad to employees and retirees that Delta CEO Jerry Grinstein ran in the February 22, 2007, issue of USA Today newspaper. While that ad included a small sampling of names, this poster includes a comprehensive list of those who signed the e-petition. Poster is titled "Thank You for Keeping Delta Your Delta," and has a printed signature of Delta CEO Jerry Grinstein, image of a Keep Delta My Delta promotional button and date January 31, 2007. Poster is torn in lower right corner.
Credit line Delta Air Lines
People Grinstein, Gerald, 1932-
Search Terms Delta Air Lines
Keep Delta My Delta Campaign
US Airways
Logo, Delta Heritage Widget
Subjects Posters
Employees
Corporate takeovers
Bankruptcy
Employee-employer relations
Executives
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