Museum logo

Archive Record

  • Email This Page
  • Send Feedback
Title Delta 2007 Transformation Plan
Date 2007
Collection Delta Air Lines Audiovisual: Print Advertising
Catalog Number 2007.110.5
Object Name Poster
Extent of Description 1 22x28 poster
Creator Delta Air Lines
Admin/Biographical History Poster sent to all Delta stations system-wide the week of March 5, 2007, for display in all non-customer facing areas. Poster outlines Delta's 2007 Transformation Plan, the company's business plan after successful emergence from Chapter 11 bankruptcy on April 30, 2006. This Transformation Plan replaced the "Four Pillars" plan from 2006. In 2007, with slight modifications, this 2007 Transformation Plan became the 2007 Flight Plan, which was Delta's first annual "flight plan."
Scope & Content 2007 Transformation Plan poster outlines goals under four categories of Fund the Flight, Fly Right, Earn Customer Preference and Win Together." Blue poster with Delta Heritage Widget logo. Titled "2007 TRANSFORMATION PLAN" with text printed in four white columns with red arrows. Full text:

* Fund the Flight Plan: Emerge from bankruptcy. Achieve 2007 financial commitments in our plan. Achieve top half ranking of network carriers in pre-tax margin. Build cash for long-term strength. --> Secure Our Future
* Fly Right: Safety first. Win in New York City. Continue international expansion. Continue to close the RASM gap. --> Build a Profitable Network
* Earn Customer Preference: Improve baggage performance. Improve Delta Connection operational performance. Maintain top tier operational performance. Streamline & enhance the customer experience. --> Establish Delta as the Airline of Choice
* Win Together: Share Delta's success with everyone. Rebuild Delta pride. Maintain top-tier productivity. Deliver and receive open, direct, honest communication. Drive accountability for results. Build a great place to work. --> Fuel the Winning Spirit of Delta.
Credit line Delta Air Lines
Search Terms Delta Air Lines
Logo, Delta Heritage Widget
New York, Ny.
New York
Northeast (U.S.)
Subjects Posters
Employee-employer relations
Relation Show Related Records...