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Title Delta Emerge April 30-May 4, 2007
Date 05/2007
Collection Delta Air Lines Records: Special Project & Events
Catalog Number 2009.103.18
Object Name Pamphlet
Extent of Description 1 booklet: 8.5"H x 6.5"W x. 5"D
Admin/Biographical History Delta emerged from Chapter 11 bankruptcy on April 30, 2007, following a successful 19-month restructuring during which the airline fundamentally transformed its business. The company's Plan of Reorganization was confirmed in an order entered by the U.S. Bankruptcy Court for the Southern District of New York on April 25, 2007. Delta Air Lines, Inc. began trading on the NYSE on April 26 on a when-issued basis under the ticker symbol "DAL.WI". Regular way trading began May 3, 2007 under the ticker symbol "DAL".

To commemorate Delta's emergence from Chapter 11 and the relisting of its common stock on the NYSE, the company is participated in The Opening and Closing Bell ceremonies with the NYSE. Delta executives rang The Opening Bell from the airline's newly redesigned international check-in lobby at Hartsfield-Jackson Atlanta International Airport. Delta executives, employees, customers and guests also traveled to New York to ring The Closing Bell from the NYSE bell podium overlooking the trading floor in lower Manhattan.

You can see pages from this booklet at Airways News' Airchives:
http://airchive.com/html/memorabilia/delta-airlines-airlines-history-sales-brochures-and-memorabilia/2007-delta-emerge-from-chapter-11-bankruptcy-and-rebrand-commemorative-book/24809
Scope & Content A. Delta souvenir booklet commemorating the company's emergence from bankruptcy and rebranding. Includes photographs and executive and employee quotes from the emergence celebration at Delta's Technical Operations Center (TOC) in Atlanta on April 30, 2007; relisting on the New York Stock Exchange Opening Bell Ceremony on May 3, 2007; and visits by a Delta executive contingent led by CEO Jerry Grinstein to hubs in Atlanta, Boston, Cincinnati, Los Angeles, New York and Salt Lake City from May 1-May 4, 2007. Also includes photos of unveiling the new Delta Red Widget logo and aircraft livery nicknamed "Onward and Upward," dedication of a Boeing 757-200 aircraft to Delta CEO Jerry Grinstein, and sample ads from new "Change Is:" ad campaign.

B. Promotional Delta boarding pass for Flight DL0001, Date 30 APR, Origin ATL-Atlanta and Destination "The Future." Boarding pass is inserted in the booklet's front cover.
Credit line Delta Air Lines
People Grinstein, Gerald, 1932-
Search Terms Delta Air Lines
Logo, Delta Red Widget
Change Is: Ad Campaign
Boeing 757-200
Delta Technical Operations Center (TOC), Atlanta
Atlanta, Ga.--Airport (ATL)
Atlanta, Ga.
Georgia
South (U.S.)
New York Stock Exchange (NYSE)
New York, Ny.
New York
Northeast (U.S.)
Boston, Ma.--Airport (BOS)
Boston, Ma.
Massachusetts
Cincinnati, Oh.--Airport (CVG)
Cincinnati, Oh.
Ohio
Midwest (U.S.)
Salt Lake City, Ut.--Airport (SLC)
Salt Lake City, Ut.
Utah
West (U.S.)
Los Angeles, Ca.--Airport (LAX)
Los Angeles, Ca.
California
Pacific (U.S.)
Subjects Souvenir booklets
Commemoration
Celebrations
Stock exchanges
Employees
Executives
Bankruptcy
Logos
Aircraft
Airplanes
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