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Title Delta Sky, The Art of Reinvention: A Special Issue
Date 05/2007
Collection Delta Air Lines Records: Special Project & Events
Catalog Number 2007.37.5
Object Name Magazine
Creator Pace Communications, Inc.
Admin/Biographical History This issue of Sky magazine was given to employees commemorating the company's emergence from bankruptcy and rebranding at Delta's Technical Operations Center (TOC) in Atlanta on April 30, 2007. The Delta Red Widget logo and aircraft livery were unveiled and a Boeing 757-200 aircraft was dedicated to Delta CEO Jerry Grinstein. This issue was also stocked in aircraft seat pockets and available for passengers as normal.

Delta emerged from Chapter 11 bankruptcy on April 30, 2007, following a successful 19-month restructuring during which the airline fundamentally transformed its business. The company's Plan of Reorganization was confirmed in an order entered by the U.S. Bankruptcy Court for the Southern District of New York on April 25, 2007.
Scope & Content Special issue of Delta's in-flight magazine "The Art of Reinvention: A Special Issue," which introduces Delta's new brand the Red Widget logo on the cover. Includes Perspectives column which a message from Delta CEO Jerry Grinstein, "Delta Emerging: You ain't seen nothin' yet!"
Credit line Delta Air Lines
People Grinstein, Gerald, 1932-
Search Terms Delta Air Lines
Logo, Delta Red Widget
Onward and Upward
Change Is: Ad Campaign
Subjects Souvenirs
Magazines
Commemoration
Celebrations
Employees
Executives
Bankruptcy
Logos
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