|Title||Make Your Voice Heard! Keep Delta My Delta!|
|Collection||Delta Air Lines Audiovisual: Print Advertising|
|Extent of Description||8.5x11 poster|
The Keep Delta My Delta campaign was an employee-driven response to US Air's hostile takeover bid for Delta on November 15, 2006. The campaign was launched on November 17, 2006, by the Delta Board Council, which represents the non-contract employees of Delta to the company's executive management and Board of Directors. Delta hired the Ketchum public relations agency to develop a campaign based on the Delta employee-created tagline, “Keep Delta My Delta,” which launched nationwide on December 19, 2006 – the same day Delta filed its Plan of Reorganization with the U.S. Bankruptcy Court and officially rejected US Airways’ unsolicited merger proposal.
US Air withdrew its offer on January 31, 2007, after the Delta creditors' committee failed to support it and approved Delta's restructuring plan. Delta successfully emerged from Chapter 11 bankruptcy on April 30, 2007.
|Scope & Content||
Poster promoting the Keep Delta My Delta petition. Red and white poster printed with image of promotional button, the Delta Heritage widget logo and text:
Make Your Voice Heard! / To sign a petition and join the campaign to say "NO" to a US Airways takeover of Delta, visit www.KeepDeltaMyDelta.org / We believe a US Airways takeover of Delta would be bad for everyone. Bad for consumers - who want to keep low fares and great service; bad for small communities and businesses - who want to keep competition and growing worldwide access and convenience; and bad for Delta people - who want to keep their jobs and hard-earned benefits. / Keep Delta My Delta! / www.KeepDeltaMyDelta.org
|Credit line||Delta Air Lines|
Delta Air Lines
Keep Delta My Delta Campaign
Logo, Delta Heritage Widget
|Relation||Show Related Records...|