Museum logo

Archive Record

  • Email This Page
  • Send Feedback
Title Thank You for Your Support to "Keep Delta My Delta"
Date 12/2006
Collection Delta Air Lines Awards & Memorials
Catalog Number 2006.92.2
Object Name Poster
Extent of Description 1 22x28 poster
Creator Ketchum, Inc.
Admin/Biographical History US Airways made a hostile takeover bid for Delta on November 15, 2006. In response, Delta employees launched a "Keep Delta My Delta" campaign on November 17, 2006. Delta hired the Ketchum public relations agency to develop a campaign based on the Delta employee-created tagline, “Keep Delta My Delta,” which launched nationwide on December 19, 2006 – the same day Delta filed its Plan of Reorganization with the U.S. Bankruptcy Court and officially rejected US Airways’ unsolicited merger proposal.

US Air withdrew its offer on January 31, 2007, after the Delta creditors' committee failed to support it and approved Delta's restructuring plan. Delta emerged from Chapter 11 bankruptcy on April 30, 2007, following a successful 19-month restructuring during which the airline fundamentally transformed its business. The company’s Plan of Reorganization was confirmed in an order entered by the U.S. Bankruptcy Court for the Southern District of New York on April 25, 2007.
Scope & Content Poster reprint of a newspaper ad featuring a letter from Delta CEO Jerry Grinstein addressed to "Dear Friends" in the city of Atlanta and state of Georgia for their support of Delta during its Chapter 11 bankruptcy.

Letter begins: "On behalf of Delta's 45,000 employees, almost half of whom live in this great Atlanta area and the state of Georgia, thank you for your overwhelming support and vote of confidence in Delta in response to US Airway's announced takeover attempt. . . ."
Credit line Delta Air Lines
People Grinstein, Gerald, 1932-
Search Terms Delta Air Lines
Logo, Delta Heritage Widget
Atlanta, Ga.
South (U.S.)
Keep Delta My Delta Campaign
Subjects Posters
Relation Show Related Records...