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Title Delta Velvet Rope Tour Participant T-Shirt
Date 2006
Collection Delta Air Lines Promotional Objects
Object Name T-Shirt
Catalog Number 2007.58.6
Description Black t-shirt printed in red on front: "VRT" and on back: "I was there! / delta.com" Size Large.
Artist/Maker Hanes Brands, Inc.
Provenance This t-shirt was give to participants of the Velvet Rope Tour, a series of 2-day sessions with 400 employees at a time, initially for Delta's flight attendants, beginning on February 13, 2006. Velvet Rope Tour was a part of Delta's bankruptcy emergence strategy. The purpose of these meetings was to ensure Delta's customer service team members were aware of the transformation plan and remained positive and engaged.

On VRT's first day, employees attended a session on merging the culture of Song Airlines with the best aspects of the service heritage of Delta to create a new Delta experience with a strong emphasis on customer service. That night, employees attended a party where they had a chance to mingle with senior executives. The next half day included tactical training sessions.
Search Terms Delta Air Lines
Velvet Rope Tour
Delta In-Flight Service (IFS)
Song Airlines
Subjects T-shirts
Souvenirs
Bankruptcy
Employees
Training, Vocational
Flight attendants
Credit line Delta Air Lines