|Title||Delta Martini Glass Commemorative|
|Collection||Delta Air Lines Awards & Memorials|
|Description||Martini glass-shaped lucite commemorative item with embedded message: "Delta has successfully completed its restructuring prosuant to a plan of reorganization and has emerged from Chapter 11 / Blackstone Group / Davis Polk & Wardwell." Printed on the red base is "Keep Delta My Delta"|
Delta entered Chapter 11 bankruptcy in September 2005, and had retained Davis Polk & Wardwell as its principal bankruptcy counsel and Blackstone Group for financial advice.
Delta emerged from Chapter 11 bankruptcy on April 30, 2007, following a successful 19-month restructuring during which the airline fundamentally transformed its business. The company’s Plan of Reorganization was confirmed in an order entered by the U.S. Bankruptcy Court for the Southern District of New York on April 25, 2007.
The Keep Delta My Delta campaign was an employee-driven response to US Air's hostile takeover bid for Delta on November 15, 2006. The campaign was launched on November 17, 2006, by the Delta Board Council, which represents the non-contract employees of Delta to the company's executive management and Board of Directors. Delta hired the Ketchum public relations agency to develop a campaign based on the Delta employee-created tagline, “Keep Delta My Delta,” which launched nationwide on December 19, 2006 – the same day Delta filed its Plan of Reorganization with the U.S. Bankruptcy Court and officially rejected US Airways’ unsolicited merger proposal.
US Air withdrew its offer on January 31, 2007, after the Delta creditors' committee failed to support it and approved Delta's restructuring plan.
Delta Air Lines
Keep Delta My Delta Campaign
Logo, Delta Red Widget
|Credit line||Delta Air Lines|