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Title Delta Concept Livery Tail
Date ca. 1994-2000
Collection Delta Air Lines Promotional Objects
Object Name Model
Catalog Number 2000.105.14
Description This model airplane tail is one of a set of models painted in proposed and modified versions of Delta aircraft livery, ca. 1994-2000. Livery is decaled. Model is wooden
Artist/Maker Landor Associates
Dimension Details Dimensions taken with stand

Width = Wingspan

Length = Nose to Tail
Provenance This model features a work-in-progress design by Landor Associates during development of two Delta aircraft paint schemes from 1994-2000.

Landor Associates designed Delta's "interim" aircraft paint scheme, or livery, which was introduced on April 10, 1997 in Atlanta. Delta’s triangular widget emblem was retained in its original form and appeared with new logotype and modernized cheatlines and tail paint. This was the first major overhaul of Delta's brand in over 30 years.

Just under half of Delta's planes had been repainted in the 1997 interim scheme, when it was replaced by the Colors in Motion livery, also designed by Landor Associates, and introduced in 2000.
Search Terms Delta Air Lines
Logo, Delta Classic Widget
Delta Marketing
Subjects Model airplanes
Design models
Credit line Delta Air Lines