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Title DALRC Keep Delta My Delta Button Version 2
Date 2006
Collection Delta Air Lines Promotional Objects
Object Name Button, Promotional
Catalog Number 2006.92.30
Description White pinback button printed with the red, white and blue Delta Air Lines Retirement Committee (DALRC) logo and blue text: "Abort Takeover! / Keep Delta My Delta"
Diameter (in) 2.25
Height (in) 0.25
Provenance The Keep Delta My Delta campaign was an employee-driven response to US Air's hostile takeover bid for Delta on November 15, 2006. The campaign was launched on November 17, 2006, by the Delta Board Council, which represents the non-contract employees of Delta to the company's executive management and Board of Directors. Delta hired the Ketchum public relations agency to develop a campaign based on the Delta employee-created tagline, “Keep Delta My Delta,” which launched nationwide on December 19, 2006 – the same day Delta filed its Plan of Reorganization with the U.S. Bankruptcy Court and officially rejected US Airways’ unsolicited merger proposal.

US Air withdrew its offer on January 31, 2007, after the Delta creditors' committee failed to support it and approved Delta's restructuring plan. Delta successfully emerged from Chapter 11 bankruptcy on April 30, 2007.
Search Terms Delta Air Lines
Keep Delta My Delta Campaign
US Airways
Logo, Delta Heritage Widget
Delta Air Lines Retirement Committee (DALRC)
Subjects Employees
Corporate takeovers
Buttons (Information artifacts)
Credit line Delta Air Lines
Relation Show Related Records...