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Object Record

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Title We're Flying Now...Live TV!!! Promotional Button
Date 08/09/1996
Collection Delta Air Lines Promotional Objects
Object Name Button, Promotional
Catalog Number 2013.54.5
Description Round promotional button features a photo of Boeing 767 The Spirit of Delta in flight against blue sky and a bank of white clouds. The Spirit of Delta is in special paint for the 1996 Olympic Games. Yellow text printed around the edge of the button reads: WE'RE FLYING NOW...LIVE TV!!! / AUGUST 9, 1996. Underneath the aircraft are logos for Delta; Datron; and Hughes-Avicom, a Hughes Electronics company.
Provenance This promotional button celebrates Delta's live TV launch on August 9, 1996. Delta was first airline to broadcast live TV, using Boeing 767 The Spirit of Delta as a test lab.

The Spirit of Delta still wears an artifact leftover from its Live TV testing days. One of the project participants, Kent Horton, wrote to the Delta Flight Museum in 2013, "One thing to take note of that I am quite proud of is the big 'hump' (actually a radome) on top of Ship 102 The Spirit of Delta. That is a remnant of the world's first satellite TV receiver on a commercial transport airplane we installed in 1996. I was the technical focal for that endeavor and the folks responsible for the hardware after I moved on never got around to removing the radome once the trial was over after about 2 years of operational trials. When the airplane retired and was made a museum piece, I was glad it never got removed!"
Search Terms Delta Air Lines
Boeing 767-200
Boeing 767
The Spirit of Delta (Airplane)
Olympic Games (1996: Atlanta)
Datron World Communications
Hughes-Avicom International, Inc.
Logo, Delta Classic Widget
Subjects Television broadcasting
Promotional products
Credit line Delta Flight Museum