Museum logo

Object Record

  • Email This Page
  • Send Feedback
Title Delta Launch Aircraft Lapel Pin
Date 04/30/2007
Collection Delta Air Lines Records: Special Project & Events
Object Name Pin, Promotional
Catalog Number 2007.37.8
Description Metal lapel pin in shape of Delta airplane painted in aircraft livery nicknamed "Onward and Upward," featuring Delta's Red Widget logo.
Depth (in) 0.5
Height (in) 0.5
Width (in) 1.5
Provenance This is a Delta souvenir for employees commemorating the company's emergence from bankruptcy and rebranding at Delta's Technical Operations Center (TOC) in Atlanta on April 30, 2007. The Delta Red Widget logo and aircraft livery were unveiled and a Boeing 757-200 aircraft was dedicated to Delta CEO Jerry Grinstein.

Delta emerged from Chapter 11 bankruptcy on April 30, 2007, following a successful 19-month restructuring during which the airline fundamentally transformed its business. The company's Plan of Reorganization was confirmed in an order entered by the U.S. Bankruptcy Court for the Southern District of New York on April 25, 2007.
People Grinstein, Gerald, 1932-
Search Terms Delta Air Lines
Logo, Delta Red Widget
Onward and Upward
Subjects Promotional products
Credit line Delta Air Lines
Relation Show Related Records...