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Title Virgin Atlantic Cabin Crew Uniform Dotty Pumps
Date 2011-2014
Collection Virgin Atlantic Airways Collection
Object Name Shoe, Pump
Catalog Number 2016.19.3
Description A-B. Red patent leather pumps with red 2" heel. Size 40.
C. Yellow shoe box with label VAALCS10.
Artist/Maker Rocha, John
Depth (in) 10
Height (in) 5
Width (in) 3.5
Provenance In 2011, Virgin Atlantic introduced two new styles its its famous red pumps named "Dorothy" and "Dotty." Dorothy was a 3” red patent leather shoe and Dotty was a 2” red patent leather shoe. Both types of shoes were packaged in a yellow “brick” box. The name Dorothy and the Yellow Brick shoebox reference The Wizard of Oz books and movies.
The Dorothy and Dotty pumps made their debut on Virgin Atlantic’s first flight of its new Airbus A330 from Manchester, England, to Orlando, Florida, on Monday, April 4, 2011. Steve Ridgway, Chief Executive, Virgin Atlantic Airways commented: “We have listened to our staffs’ comments and we have been working very hard to develop a pair of patent leather red shoes that will reflect the glamour of our iconic uniform and I am very pleased to see the launch of the new shoe on a day when we launch our new shiny Airbus A330 at Manchester Airport. I am sure the new red shoe will add even more glamour to our female uniformed staff worldwide.”

These pumps were worn with John Rocca-designed Virgin Atlantic flight attendant (or cabin attendant) uniform until the Vivian Westwood-designed uniform was introduced in 2014.
Search Terms Virgin Atlantic Airways
Airbus A330
Orlando, Fl.
South (U.S.)
Manchester, England, UK
United Kingdom
Subjects Pumps
Flight attendants
Transatlantic travel
Credit line Gift of Marie Force
Relation Show Related Records...